Q & A

People unfamiliar with the photo industry often have a lot of questions about what I do. If you’re new to the business of professional photography, or maybe just curious about the process, hopefully, the following will provide some clarity. Feel free to send me a message if you think of something I haven’t addressed below.

 
 

Comments and often asked questions…

  • What does a photo stylist do?

    In a nutshell, as a photo stylist, my job is to ensure that whatever we're shooting looks great.

    Sometimes that means creating the perfect stack of cashmere sweaters; sometimes, it requires hours decorating and arranging props on the set of a large room scene; sometimes, it involves wrangling an exuberant menagerie of rescue dogs for a charity photoshoot.

    I also research locations, book models, buy or rent any needed props, maintain shot lists, and manage the workflow to ensure the project is completed on schedule. I work with the client's Art Director to ensure their concept is reflected correctly; if the client doesn't have an Art Direct, I take on that role as well.

  • So you're a photographer?

    Technically, no. I know my way around a camera and enjoy photography, but I work with a professional photographer when I'm styling.

  • So, what does the photographer do if you're the one setting everything up?

    The photographer is responsible for taking the photographs. They make sure the lighting is correct, that the photos meet the job's specific requirements, and they're the ones who make sure the images are properly uploaded or delivered to the client. Many photographers also do any necessary retouching.Description goes here

  • Can't the photographer just do everything?

    Some photographers are willing to do simple styling work, but most prefer to stick with the actual photographic part of the job. Just like I could do the photography if needed, that's not my area of expertise, so I focus solely on styling.

  • You're one of those people that does the food for ads and commercials?

    No. I work with food when it's needed as part of a larger shot, but I'm not a full-fledged food stylist. Food styling is a specialty in and of itself.

  • Do you make those fancy beds?

    Yes. People always ask about food and beds! Most of the time, they don't realize that stylists do all kinds of things, not just food and beds.

  • Did you go to school to learn how to do this?

    No. I have a degree in design, which definitely helps, but as far as I know, there isn't an actual school for styling. Everything I know about styling was learned from on-the-job experience.

  • What kind of things do you style?

    Over the years, I've worked on everything from golf balls to religious altars and vintage cars. If you need it to look good, I can help.

  • How long have you been doing this?

    Longer than I'd like to admit. Let's just say around two decades.

  • Who have you done work for?

    I've done work for companies like JCPenney, Neiman Marcus, Harry & David, Scent Shop, and M&F Western Products. I also work with individuals, small businesses, and art galleries.

  • Do you work with models?

    Yes, if a client has a product that they want to show “on-figure” (our term for on a model) then we’ll bring models in to help us.

  • Do you work on video and commercials?

    The majority of my work is for print or the internet; however, I have worked on both videos and commercials.

  • How long does it take to style something?

    That depends. A single t-shirt or piece of jewelry can take 5-10 minutes. A large room scene or bed can take all day.

  • Why should I hire a stylist?

    This is something I get asked a lot. Styling is no different than any other profession. If you can do the work yourself, by all means, do it yourself. But hiring a professional will save you a lot of time and guarantee that your project is completed on time and that your product will look its best.

    I can’t tell you how many times a client has said, “Oh my gosh, I didn’t expect the photos to look this good! I’ve been taking the pics myself, with my iPhone - these look so much better.”

    In a world where everyone is selling online, why not set yourself apart by having better photos than your competitors?

  • Who do you work for?

    Myself. Being self-employed allows me to work with a wide range of clients.

  • Do you always work for the same people? How do you find your clients?

    No. Over the years, I've had numerous clients. Some I've had for over a decade, while others I've only done one or two jobs for. I've been lucky to work with many talented photographers and stylists over the years; my clients are usually referrals from other people in my industry.

  • What's the weirdest thing you've styled?

    That's a toss-up between insect repellent and male enhancement products.

  • How much do you make?

    I work on a “day rate.” I get paid a set amount per day worked.

    The rate varies by client, what I’m styling, and how much prep time is involved.

Laura Beikman is a photo stylist, designer, and artist based in Dallas. She works with a diverse range of products for commercial and editorial clients. Contact her to find out how she can add you to her list of happy clients.

 

Services

Product Styling
Fashion Styling
Interior Styling and Staging Prop Styling

Clients

Kusshi
Kari Gran
M & F Western Products JCPenney
Ariat Caddis Partners and others…